Tracking Email Opens in Google Analytics
This post talks about a step-by-step approach for tracking email opens in Google Analytics. Yes, GA can also be utilized to track email opens,......
Read MoreA Quick Comparative Review of Adobe Analytics Cloud vs Google Analytics 360
Image Source This post does a quick comparative analysis of Adobe Analytics Cloud vs Google Analytics 360! When it comes to implementing a paid......
Read MoreA Complete Guide to Google Universal Analytics Cookies
Image Source Back in October 2012, Google launched a completely overhauled version of their analytics platform (the Google Analytics), called the Universal Analytics. Obviously,......
Read MoreHow to perform a Google Analytics audit for your e-commerce site
Are you sure your Google Analytics (GA) setup is tracking all the right data about your e-commerce site? If not, the analytics reports that......
Read MoreA Complete Explanation of the Google Analytics “Yellow Ribbon” Alerts
If you have been a long-time Google Analytics (GA) user, you must have encountered the “Yellow Ribbon” alerts while generating different reports in GA.......
Read MoreHow to opt out of tracking cookies
Before we discuss different ways to opt out of tracking cookies, let’s see what a tracking cookie is and what it does in a......
Read MoreHow to effectively use Timer Triggers in Google Tag Manager
Timer Trigger in Google Tag Manager (GTM) is an intuitive feature that allows you to fire a tag after a certain time interval has......
Read More