Google Analytics would be the 50th largest country on the planet if it were a country, considering that it’s used by about 29 million websites. There’s so much you can learn about your website using this free tool that will help you refine your website performance.

In this article, we will look at the top 5 Google Analytics reports to look out for.


But First, What is a Google Analytics Report?

In a nutshell, a Google Analytics Report provides you with a complete picture of your site’s performance. It delivers a wide range of information to help you learn more about your website visitors.


You’ll know how many visits your site receives, where they come from, how visitors travel through your site, how long they spend on each page, and more. The Google Analytics report can be in form of an Excel spreadsheet or marketing report.

GA report

Why You Need Google Analytics Report?

Every website owner needs good reporting since it shows you what’s working and what needs to be tweaked. While Google Analytics has hundreds of metrics that you can track, a Google Analytics report allows you to quickly see only the most critical KPIs for your website.

An automated Google Analytics report will even save you even more time because the data will be pulled, visualized, and emailed automatically, eliminating the need to manually enter copy-paste figures or fiddle with date ranges.


Top Google Analytics Reports

Below are the top 5 Google Analytics reports you need to grow your business.


1. Your Mobile Traffic and Performance Report

Almost everyone prefers to use smartphones mainly because you can go with them anywhere. Over 47% of web traffic comes from mobile devices and it’s expected to continue to increase. As such, marketers cannot afford to overlook mobile devices. This is why it’s important to create a mobile-friendly site. Many people will be unable to access your website if it is not mobile-friendly, which will make you lose money.


The Google Analytics SEO Report allows you to see how your website performance on various device categories including mobile, tablets, and desktop. From the overview, you can see which device categories are bringing in the most traffic. It will show you the bounce Rate, Page/Session, and Average Session Duration for each device type.


If your mobile users have a high Bounce Rate, it may mean that your site isn’t mobile-friendly. The report also shows you additional information about your audience visitors’ devices, such as specs or model type. This can help you identify the weak points of the mobile version of your site and utilize the information to improve SEO and website ranking.

mobile report

  1. The Top Landing Pages (Pages That Drive the Highest Traffic to Your Site)

Every page on a typical business website or blog is a landing page because people can come to your website via anyone of them. Your top landing pages would be those pages with the highest conversion rates, lower bounce rates, and exit rates. A low bounce rate indicates that your website is engaging visitors and that your Landing Pages are gaining trust.

The Google Analytics SEO Report shows tells you which page is attracting visitors and the content people are browsing first when they visit your website. You can alter or improve your content to make it more appealing.

Visitors don’t always behave the way we anticipate them to, as we’ve observed so far. They aren’t always successful in locating what they are seeking. Identifying the pages that (a) rank well, (b) receive a lot of traffic, but (c) do not convert could provide you with a new influx of leads or customers.

  • Step 1: Go to Behavior > Site Content > ‘All Pages,’ and look for your most popular content.
  • Step 2: To make this information more relevant, use the Secondary Dimension to filter Source / Medium once more.
  • Step 3: In most cases, Google Analytics will show the most popular pages automatically. If it doesn’t work, click on Unique Pageviews to see which pages are the most popular.

3. The Report on Your Customer Acquisition

The sales report allows you to see how much traffic originates from organic, direct, referred, and social media channels (paid vs. unpaid). It will provide you with enough data to understand what works and what doesn’t, so you can refine your traffic and acquisition strategy.

Acquisition overview


For example, if you’re unhappy about the performance of your Google ads campaign, you can look it up and see which demographics, location, or devices have better conversion and focus on those.


Click on Acquisition>>then Google promotions, and then ‘Campaigns’ to see the data for your campaigns.


Your website’s real-time report allows you to see what’s happening on your website at that moment. It allows you to keep track of who is visiting your site and where they are coming from. However, keep in mind that staring at your dashboard will not get you more visitors or make them convert! You have to put in the work.


The real-time report comes in handy in making timely modifications to your campaigns. For instance, if you notice that one of your ads campaigns isn’t performing as expected, you can tweak it or quickly cancel it and channel the funds to a high-performing campaign. 

GA real time overview

  1. Finding Ways to Make Your Site’s Paths Better

The overall goal of every optimization effort is to provide visitors with an unmatched experience that’ll make them come back. When visitors arrive on your site, they should be able to easily navigate without any hurdle.

The visitor behavior report allows you to see how your visitors move around your website, so you can improve their experience.


When used strategically, Google Analytics reports can be a fantastic tool. It’s critical to understand which reports rely on and the ones to use in assessing the changes to make on your site.