Description
As an Adobe Analytics Consultant, you will be part of our experienced Professional Services team. After an extensive ramp-up and integration period, your key responsibilities will include the following.
What you’ll do
- As a product owner define goals, set priorities and manage backlog of innovative features
- Discover, validate, and document requirements
- In-depth Data Analysis
- Work closely with the engineering team to identify opportunities to grow customer value within the Adobe Analytics stack and platform
- Deliver insight and understanding of visitor and customer behavior
- Work with stakeholders to understand their business objectives and translate into analytics integration and technology strategy and requirements
- Manage digital analytics reporting to support key performance indicators our e-Commerce clients
- Define analytics Quality Assurance and testing activities to ensure accurate and efficient data collection
- Validate and debug analytics implementation issues
- Setup and maintain multiple analytics accounts to drive efficient solutions
- Guide key stakeholders in the appropriate implementation and validation of new tagging requirements and fixes, and ensure existing tracking remains intact
- Pilot and implement new functionality for our clients
- Assist customers and partners in project implementation, mainly in product expertise but also in Project management when necessary, development, testing, and training
- Contribute to product implementation/customization
- Create implementation plans and estimates for new and existing clients in the territory you will cover
- Contribute to delivering Adobe Analytics projects on time and on budget
- Provide feedback, summary, and information about projects situation (Difficulties, risks, successes, opportunities, etc)
- Liaise and coordinate with other Adobe Analytics entities to optimize the use of resources
- Assess new market opportunity and strategic areas of growth
- Provide periodic project updates to executives and product leadership
What you need to succeed
- 4+ years of product management experience
- Bachelor’s degree in computer science or equivalent experience, MBA a plus
- Expertise in data visualization, reporting and/or data science tooling, technologies, and approaches
- Ability to establish a business case, drive a vision, validate a hypothesis, and grow features from inception to GA market scalability
- Proven experience in web analytics technology, specifically the Adobe Analytics or marketing cloud solutions
- Good presentation and customer-facing skills
- Digital marketing domain knowledge could be a strong “nice to have” capabilities.
- Optimizing web solution and ensuring performance requirements are met
- Agile development methodology experience
- Ability to travel
- Experience implementing web analytics tools such as Adobe Analytics, SiteCatalyst/Omniture/Adobe Marketing Cloud, Google Analytics Premium/360 or Webtrends
- Excellent interpersonal, presentation, and time management skills
- High energy individual who can drive change and manage multiple implementation projects
- Enjoys collaborating with other team members and stakeholders
- The ability to distill a complex set of requirements into defined deliverables
- The ability to explain complex concepts in a way that enables the team to understand what they are doing and why
- The ability to think strategically about meeting broad requirements sets
- Strong collaboration skills to interface successfully with a broad variety of stakeholders
- Hands-on experience with major analytics tools in the market
Plus
- Retail/eCommerce Experience
- Adobe Test and Target
- Experience with Tag Management tools such as Adobe Dynamic Tag Manager (DTM), Ensighten, Tealium or Google Tag Manager
- Front-end web development experience (JavaScript, CSS, HTML)