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Enterprise Analytics Engineering

We fix what's broken between your marketing spend and your data.

We build, implement, and monitor the analytics infrastructure that enterprise marketing teams depend on to drive growth and ensure privacy compliance.

Illustrative examples, not client data.

20+Years in Business
500+Sites Audited
$128kWaste Found in One Audit
90%Avg. Form Abandonment Found

Your measurement is
leaking revenue.

In-house teams and traditional agencies often lack the engineering depth required to navigate today's technical measurement landscape. We bridge that gap.

Adobe & GA4 Reconciliation

Enterprise data silos between Adobe Analytics and GA4 create blind spots. We unify your cross-platform architecture into a single source of truth.

Broken Conversion Tracking

Client-side cookies are dying. Without server-side implementation and CAPI, your ad platforms are blind to your best customers.

Compliance Gaps

Privacy is a technical requirement. Consent mode v2 errors and CMP misconfigurations create massive legal and data liability.

99.85% of bidding signal was noise in a recent audit.

Platform discrepancies hide $100k+ in wasted ad spend.

Full-Service Analytics Engineering

We don't just advise. We build, implement, and monitor your entire data ecosystem.

Analytics Implementation

Full-scale builds for GA4, Adobe Analytics, and BigQuery. Data layer architecture, event taxonomy, and cross-domain engineering from the ground up.

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Media Tracking & Conversions

Enhanced conversions and CAPI implementation for Google, Meta, TikTok, and LinkedIn. Precise attribution through offline conversion imports.

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Privacy & Consent Compliance

Managed privacy programs including CMP deployment (OneTrust/Cookiebot), Consent Mode v2 implementation, and GDPR/CCPA technical audits.

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Business Intelligence & Reporting

Turning raw collection into executive decisions via Looker Studio, PowerBI, and custom visualization frameworks for multi-channel attribution.

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Analytics & Media Audits

Our proprietary forensic scoring system finds waste in GTM, Google Ads, and Meta spend through deep technical interrogation of your stack.

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Tag Management & Monitoring

Server-side tagging (sGTM) and 24/7 automated monitoring. We don't just build containers; we ensure they never stop firing accurately.

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The Rawsoft Methodology

A systematic approach to enterprise-grade data integrity.

  1. Audit & Quantify

    We interrogate your tracking, privacy signals, and ad spend to find immediate leaks and structural errors.

  2. Engineering & Build

    Our implementation team writes the data layer specs, builds the containers, and deploys the tags.

  3. Validation & Monitoring

    We deploy 24/7 automated validation via TagPipes to ensure your measurement stays accurate as your site evolves.

TagPipes platform

TagPipes

Powered by TagPipes — our in-house platform for tag monitoring, automated auditing, server-side collection, and privacy scanning.

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Industry Expertise

The industries we work with most.

Homebuilders
QSR & Restaurants
Retail & eCommerce
Insurance
B2B & Industrial

Insights

Research from our own scans and client work on measurement, consent and data quality. All articles

Your tracking is probably broken.
Let's find out.

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