Blog - Rawsoft

Date - April 3, 2025

Are Companies Ignoring Consumer Privacy Opt-Out Requests?

Introduction In an era where personal data has become a valuable commodity, the protection of consumer privacy is paramount. State privacy laws have introduced opt-out provisions, enabling individuals to prevent companies from selling or sharing their personal information. However, recent findings suggest that many companies may not be honoring these requests, raising concerns about the […]

Date - May 5, 2024

Navigating the Extended Timeline: Google’s 2025 Third-Party Cookie Phase-Out and Its Implications for Marketers

The repeated postponements of Google’s phase-out of third-party cookies, now targeting early 2025, signal not just a temporary reprieve but underscore a pressing call to action for marketers to evolve their strategies amidst these shifting timelines. This latest delay, largely influenced by regulatory scrutiny and the need for more robust testing of alternative technologies, offers […]

Date - March 22, 2024

Embracing Change: Understanding Conversions and Key Events in Google Analytics 4

In the rapidly evolving digital ecosystem, the tools and methodologies we rely on to measure success must also advance. Google Analytics 4 (GA4) represents a significant leap forward in this regard, offering more intuitive and aligned ways to measure user interactions. One of the cornerstone updates in GA4 is the redefinition of what we’ve traditionally […]

Date - January 15, 2024

Important Update: Adobe Reports & Analytics End-of-Life Announced

Adobe has recently announced a significant update regarding their Reports & Analytics tool. As of January 17, 2024, Adobe will discontinue Reports & Analytics along with its reports and features. This decision stems from the tool’s reliance on legacy technology that no longer aligns with Adobe’s modern technology standards and infrastructure. Why is Reports & […]

Date - January 6, 2024

Google Sets Privacy Precedent: Third-Party Cookie Restrictions for Chrome Users in 2024

Digital Privacy In an important development within the digital privacy landscape, Google has commenced the restriction of third-party cookies by default for 1% of Chrome users, a move announced as of January 4, 2024. This initiative is part of Google’s broader Privacy Sandbox project, aiming to enhance user privacy while maintaining web functionalities. The gradual […]

Date - December 26, 2023

Navigating the Transition: Adobe’s Shift from Reports & Analytics to Analysis Workspace

Introduction The digital analytics landscape is continuously evolving, and staying ahead of these changes is crucial for any data-driven organization. A significant development in this field is Adobe’s announcement regarding the end-of-life of Reports & Analytics, transitioning users to the more robust Analysis Workspace. This blog post delves into what this means for businesses and […]

Date - August 15, 2023

GA4 Reports Builder for Google Analytics

Now Available It looks like Google recently launched the Google Analytics add-on for Google Sheets. Google Analytics users can use this add-on to create and run reports for GA4 properties using Google Sheets™. View on Google Workspace Marketplace

Date - July 21, 2023

Demystifying Web Analytics: A Beginner’s Guide to Understanding User Behavior

Introduction In the digital age, websites have become an integral part of businesses and individuals alike. Whether it’s a small business looking to attract customers or a content creator aiming to engage an audience, the success of a website depends on understanding user behavior. This is where web analytics comes into play. Web analytics provides […]

Date - July 21, 2023

The Power of Data-Driven Decisions: How Analytics Can Transform Your Business

In the fast-paced and competitive business landscape, relying solely on intuition and past experiences is no longer enough to stay ahead. The power of data-driven decision-making has emerged as a game-changer for businesses seeking growth and success. Data-driven decisions entail using relevant, accurate, and timely data to inform and guide critical choices, strategies, and actions. […]