A poorly managed tag implementation is more than a nuisance; it actively harms your business. Without a clear strategy and governance, your tag manager becomes a source of slow page loads, inaccurate data, and significant security vulnerabilities.
Hundreds of marketing tags firing without a proper strategy can drastically slow down your website, frustrating users and hurting your SEO rankings.
Duplicate, misconfigured, or broken tags pollute your analytics platforms with bad data, making it impossible to trust your reports or make sound business decisions.
An ungoverned tag manager is a security risk, potentially exposing sensitive user data to unvetted third-party vendors and violating privacy regulations like GDPR and CCPA.
We treat tag management as a strategic function, not an afterthought. Our approach combines deep technical expertise with a focus on governance, creating a scalable and efficient system that empowers your marketing team while protecting your data and performance. We leverage our proprietary tool, TagPipes, to document and validate every step of the process.
Whether you’re setting up a tag management system for the first time or migrating from an old platform to Google Tag Manager (GTM) or Adobe Launch, we handle the entire process. We ensure a seamless transition with zero data loss.
The data layer is the bedrock of modern analytics. We work with your team to design and implement a robust, scalable data layer that provides a standardized, vendor-agnostic source of truth for all your marketing and analytics tools.
Improve your site’s performance and prepare for a cookieless future. We architect and implement server-side tagging solutions using Google Tag Manager’s server-side containers or our own TagPipes Echo module, giving you greater control over your data and reducing your reliance on client-side scripts.
A tag management system requires ongoing maintenance. We provide governance frameworks, documentation, and expert support to ensure your implementation remains clean, efficient, and secure as your marketing needs evolve.
