Marketing

Top 10 Tag Errors Killing Your Campaign ROI

Every marketing team has been there: You launch a campaign, watch the dashboard religiously, but the numbers don’t add up. Conversions are missing, attribution is broken, and your budget decisions are based on incomplete data. The culprit? Tag errors that silently sabotage your marketing performance. After auditing hundreds of websites and managing millions in ad […]

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Navigating the Extended Timeline: Google’s 2025 Third-Party Cookie Phase-Out and Its Implications for Marketers

The repeated postponements of Google’s phase-out of third-party cookies, now targeting early 2025, signal not just a temporary reprieve but underscore a pressing call to action for marketers to evolve their strategies amidst these shifting timelines. This latest delay, largely influenced by regulatory scrutiny and the need for more robust testing of alternative technologies, offers […]

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