Results

Case Studies

Real audits. Real findings. Real impact.

GOOGLE ADS AUDIT

National Homebuilder: $128K/Month in Identifiable Waste

A Fortune 500 homebuilder spending $514,000/month across 221 Google Ads campaigns. Smart Bidding was optimizing against 99.85% noise. We found $128K/month in recoverable waste and a path to 20x more qualified conversion signals - without increasing budget.

$514K/mo
Ad Spend Audited
28/100
Media Maturity Score
$128K/mo
Waste Identified
99.85%
Bidding Signal Was Noise

Key Findings

  • 13 primary conversions competing for attention - 12 were map directions and store visits
  • 90% form abandonment rate - 6,947 starts, 689 submissions
  • Demand Gen campaigns sending $50K/month to homepage with 86% bounce rate
  • 39% of keywords had Quality Score 4 or below
  • Zero offline sales data flowing back to Google

Client details anonymized. Stats from actual audit.

More case studies coming soon

We're documenting results from audits across homebuilders, restaurants, retail, insurance, and B2B.

PRIVACY AUDIT

Restaurant Chain: Consent Banner Blocking Nothing

Coming Soon

ANALYTICS IMPLEMENTATION

Insurance Group: GA4 Migration Across 12 Properties

Coming Soon

MEDIA TRACKING

Retail Brand: 40% Missing Conversions Recovered

Coming Soon

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