Web Analytics Archives

Web Analytics

Date - September 16, 2025

GDPR/CCPA Compliance for Digital Analytics Teams

Digital analytics teams today face a regulatory minefield. One misplaced cookie, one overlooked consent mechanism, or one improper data transfer can trigger fines reaching millions of dollars. Yet most teams still treat privacy compliance as an afterthought, bolting on solutions after their tracking infrastructure is already live. The stakes have never been higher. GDPR fines […]

Date - September 1, 2025

The Definitive Guide to Automated Tag QA & Governance

Your analytics tags are the lifeblood of your digital marketing stack. When they break, your attribution goes dark, your audience targeting fails, and your reporting becomes unreliable. Yet most teams still rely on manual testing and hope for the best. Manual tag QA is a recipe for disaster. It’s time-intensive, error-prone, and doesn’t scale with […]

Date - August 14, 2025

BigQuery Cost Control for Marketers: A Practical Guide

Google BigQuery is a powerhouse for marketers. It lets you analyze raw, unsampled event data from Google Analytics 4, join it with CRM data, and uncover insights that are simply impossible to find within the standard GA4 interface. But with great power comes the potential for great cost. Unexpectedly high BigQuery bills can stop a […]

Date - August 10, 2025

How to Verify Your CMP Actually Blocks Tags (3-Min Check + Automated Re-Runs)

Is your Consent Management Platform (CMP) actually doing its job? You’ve installed it, configured the banner, and assume you’re compliant. But a shocking number of CMPs are misconfigured, firing analytics and advertising tags before the user ever gives consent. This isn’t just a compliance risk; it’s a fundamental breach of user trust that can lead […]

Date - August 7, 2025

GA4 Migration Complete? Fix These 3 Costly Tagging Mistakes Now

You did it. You survived the scramble and migrated to Google Analytics 4 before the Universal Analytics deadline. Your data is flowing in, and the new interface is… well, it’s there. But a problem is brewing just beneath the surface, one that’s quietly sabotaging your marketing efforts: your tagging is a mess. The rush to […]

Date - July 21, 2023

Demystifying Web Analytics: A Beginner’s Guide to Understanding User Behavior

Introduction In the digital age, websites have become an integral part of businesses and individuals alike. Whether it’s a small business looking to attract customers or a content creator aiming to engage an audience, the success of a website depends on understanding user behavior. This is where web analytics comes into play. Web analytics provides […]