Digital Privacy

3 Steps to Check if Your CMP Actually Blocks Tags

You’ve invested in a Consent Management Platform (CMP). The banner shows up, the buttons work, and you assume you’re respecting user privacy and complying with regulations like GDPR and CCPA. But what if you’re not? Many CMPs are nothing more than “consent theater.” They provide the appearance of choice without actually preventing tracking tags from […]

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CMP vs. Tag Manager: Who Actually Blocks Your Tags (and How to Verify It)

You installed a Consent Management Platform (CMP). Your privacy banner is live, and you’re collecting user consent. Your compliance checklist is complete, right? Not so fast. A shocking number of businesses have a CMP that appears to work, but their marketing and analytics tags are still firing before a user gives consent. This silent failure […]

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Google Sets Privacy Precedent: Third-Party Cookie Restrictions for Chrome Users in 2024

Digital Privacy In an important development within the digital privacy landscape, Google has commenced the restriction of third-party cookies by default for 1% of Chrome users, a move announced as of January 4, 2024. This initiative is part of Google’s broader Privacy Sandbox project, aiming to enhance user privacy while maintaining web functionalities. The gradual […]

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